Privacy policy.

Use of this website acknowledges your consent to this Privacy Policy for Rod’s Cycle & Auto LLC (“Rod’s,” “we,” “us,” or “our”). Protecting your private information is our priority, and we are committed to safeguarding your privacy online. This Privacy Policy explains what personal information we may collect about you through our website, when we collect it, how we may use it, who we may disclose it to, and is intended to help you understand the terms and conditions surrounding the collection and use of your data.

Personal Information We Collect

Our primary goal in collecting your personal information is to personalize your interactions and experiences with our website.

We may collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, to you (“Personal Information”). In particular, our website has collected the following categories of Personal Information within the last twelve (12) months:

Categories of Personal InformationTypes of Personal Information CollectedA. IdentifiersName, telephone number, postal address, e-mail address, date of birth, account name, IP address, visitor ID, or other information you voluntarily provide to initiate a purchase/service request or to opt in to communications.B. Personal information described in Cal. Civ. Code §1798.80(e)Name, address, telephone number, email address, company name, payment card details or other financial information you may provide to obtain a quote or complete a purchase transaction. (We do not collect SSNs via website forms.)C. Commercial informationProducts or services purchased, service history, accessories, housing/garaging details you share, purchasing and consuming histories or tendencies.D. Internet or similar network activityBrowser type/version, device identifiers, service provider, referring site/search terms, interaction data with pages, forms, and ads.E. Geolocation dataSignals from your device that allow us to determine your location with reasonable precision (if enabled).F. Professional or employment-related informationOccupation, employer name, employment status, business email (if you provide it).G. InferencesPreferences, interests, and audience segments derived from your activities on our site and communications.

How Your Personal Information Is Collected

  • Directly from you: When you complete forms (e.g., “Contact Us,” quote requests, finance pre-qualification, service bookings) or communicate with us.

  • Automatically: When you access our website, we passively collect additional information via cookies, pixels, device fingerprinting, and similar technologies.

Examples

  • Requests for Unit/Bike Quotes. You may be asked for your name, address, zip code, phone, email, and related details. We use this to provide the requested quote or follow up with additional information. You may optionally provide financial info to identify models within budget or assess pre-qualification considerations.

  • Online Orders & Deposits. To process a purchase or service deposit, we collect contact, shipping, and payment information. We may supplement your info with third-party data (e.g., lenders) to facilitate financing decisions. We share necessary data with payment processors and shippers (e.g., UPS/USPS/FedEx) solely to complete the transaction.

  • Monthly Payment Calculators / Digital Retailing Tools. You can browse estimates anonymously. If you ask us to contact you, you’ll provide your name, email, phone, and any notes so we can respond.

  • Log Files. We use IP addresses to analyze trends, administer the site, track aggregate traffic, and understand geographic/demographic usage. IPs are only linked to Personal Information if you submit a form.

  • Surveys & Contests. Participation is voluntary. We collect the information you choose to provide (e.g., name, email, mailing address, age/zip code) to run the activity, notify winners, and improve our services.

YouTube

Our website may access or use YouTube API Services. By using these services, you agree to be bound by YouTube’s Terms of Service and the Google Privacy Policy. Use of YouTube’s API Services through our website may result in the creation and storage of a token that enables video uploads for users who authorize it. Authentication occurs via OAuth 2.0; you may revoke access at any time via your Google security settings. For questions, contact [privacy email].

Information We Collect Through Automatic Data Collection Technologies

As you navigate and interact with our website, we may use automatic tools to collect information about your equipment, browsing actions, and patterns, including:

  • Visit details: traffic data, location data, logs, and resources you access.

  • Technical details: IP address, operating system, browser type.

  • Cross-site/behavioral tracking: information about your activities over time and across third-party websites or services. See Opt-Out & Unsubscribe below for choices on behavioral tracking and signals we honor.

We use this information to:

  • Estimate audience size and usage patterns.

  • Store preferences and improve personalization.

  • Improve search speed and site performance.

  • Recognize you on return visits.

Technologies used may include:

  • Cookies. Small text files placed on your device to personalize your experience, remember previously viewed units, and support targeted features. You can refuse cookies in your browser settings; some features may not function without them.

  • Web Beacons/Pixels. Tiny files used to count visits, measure engagement, and verify system integrity.

Use of Your Personal Information

We may use or disclose the Personal Information we collect for one or more of the following business purposes:

  • To operate our website and deliver the products/services you request (including sales, service, parts, and customization).

  • For marketing and personalization (including showcasing previously viewed units and interest-based content).

  • To perform our contract with you; to comply with law; and to pursue our legitimate interests in operating, improving, and securing our business.

  • To diagnose server issues, administer the site, conduct attribution reporting, and compile aggregated statistics.

  • To share data with trusted service providers (e.g., payment processors, shipping companies, marketing/analytics partners) under confidentiality restrictions to perform services on our behalf.

  • To share lead data or analytics with original equipment manufacturers (OEMs) to measure performance and improve customer experiences.

  • To create, maintain, customize, and secure your account with us.

  • To inform you about products, services, promotions, events, policy changes, and service announcements.

  • To conduct surveys and research.

  • To assist you in locating a unit or dealer near you.

  • To respond to law enforcement requests and comply with legal obligations.

  • As described at the time of collection or with your consent.

Third-Party Use of Cookies and Other Tracking Technologies

Some content and applications, including advertisements, are served by third parties (ad networks, analytics providers, content platforms). These parties may use cookies/pixels to collect information about your online activities over time and across different websites to provide interest-based advertising or other targeted content. We do not control these technologies. For opt-out options, see Opt-Out & Unsubscribe below.

Who We Share Your Personal Information With

We may share Personal Information with:

  • Our subsidiaries and affiliates.

  • Service providers (e.g., payments, shipping, marketing/analytics, site hosting).

  • Other third parties that help us operate our business (e.g., agencies, data partners).

  • Third parties approved by you (e.g., social platforms you connect, third-party payment providers).

  • OEM partners for performance measurement and analytics.

  • Government authorities, courts, or parties in legal proceedings as required by law or to protect rights, safety, and property.

  • Successors/assignees in connection with a merger, acquisition, or sale of assets.

Categories disclosed for a business purpose in the past 12 months: A (Identifiers), B (1798.80(e)), C (Commercial), D (Internet activity), E (Geolocation), F (Employment info), G (Inferences).

Data Retention

We retain Personal Information for as long as necessary to fulfill the purposes described in this Policy (e.g., provide requested services, comply with legal, tax, and accounting requirements), unless a longer period is required or permitted by law.

Access to Third-Party Websites

Our website may contain links to third-party sites. We are not responsible for their privacy practices. Review their privacy policies before providing information. This Policy applies solely to information collected by our website.

Security

We take precautions to protect your information online and offline. Sensitive transmissions (e.g., payment data) are encrypted in transit via industry-standard protocols by our payment partners. We do not collect highly sensitive identifiers (e.g., SSNs) via standard website inquiry forms. Systems storing Personal Information are maintained in controlled environments. However, no method of transmission or storage is completely secure.

Children Under Sixteen

We do not knowingly collect Personal Information from children under 16. If you believe we have inadvertently collected information from a child under 16, contact us at [privacy email] so we can delete it.

Your Rights

Depending on your location and applicable law, you may have rights to:

  • Access, correct, or delete your Personal Information.

  • Learn how we process your Personal Information.

  • Restrict or object to certain processing.

  • Receive or transfer your Personal Information (data portability).

  • Opt out of targeted advertising, profiling for such advertising, and certain disclosures.

  • Opt out of the sale or sharing of Personal Information (as defined by applicable law).

  • Not be discriminated against for exercising your rights.

  • Withdraw consent where processing is based on consent.

For Oregon residents, upon request and at our option, we may provide a list of specific third parties (other than natural persons) to whom we have disclosed personal data.

Where we process your Personal Information for direct marketing or targeted advertising, you may opt out at any time.

Opt-Out & Unsubscribe

You can opt out of marketing communications at any time by using the unsubscribe link in our emails or replying STOP to SMS. You may also update advertising preferences via a “Your Privacy Choices” link in our footer (where available). We honor universal opt-out mechanisms for targeted advertising where required by law.

  • Email preferences/appeals/requests: [privacy email]

  • Phone (toll-free): [toll-free number]

SMS Texting Services

By opting into SMS, you consent to receive text notifications, conversational texts related to your inquiry, marketing messages, and review requests. Message frequency varies. Message and data rates may apply. Text HELP for help; STOP to unsubscribe. Carriers are not liable for delayed or undelivered messages. We do not share mobile numbers with third parties or affiliates for their marketing or promotional purposes.

Accessing this Website

This website is hosted in the United States. By using the site, you consent to the processing and storage of your information in the U.S.

Privacy Notice for California Residents (CCPA/CPRA)

This section applies to California residents and uses terms defined by the CCPA/CPRA.

  • We do not sell Personal Information.

  • We may share Personal Information for targeted advertising or allow partners to collect information via our services under contracts limiting their use, consistent with applicable law.

  • You have the right to request:

    • The categories and specific pieces of Personal Information we collected about you;

    • The categories of sources;

    • Our business/commercial purposes;

    • The categories of third parties with whom we share/disclose;

    • The categories of Personal Information sold/shared or disclosed for a business purpose.

  • You have the right to opt out of sale/sharing and to limit the use of sensitive Personal Information (as applicable).

  • You may request deletion of Personal Information, subject to statutory exceptions (e.g., to complete transactions, detect security incidents, debug, comply with law, or other permitted internal uses).

  • We will not discriminate against you for exercising your rights.

How to exercise CCPA/CPRA rights:
Email [privacy email] or call [toll-free number]. We will verify your identity (e.g., full name, email, phone) and the scope of your request. If we cannot verify your identity (or agent authority), we are not obligated to disclose, correct, or delete data. Any information collected for verification will be used solely for that purpose.

Managing Your Ad Preferences Elsewhere

  • Meta (Facebook/Instagram/Messenger): See the Meta Privacy Center to manage your ad preferences and data settings.

  • Google: Manage user-based ad settings at Google Ad Settings.

Updates to this Privacy Policy

We may change this Privacy Policy from time to time. Updates will be posted on this page with a new Effective Date. Your continued use of the website after updates constitutes acceptance.

How to Exercise Your Rights & Contact Us

If your information changes or you no longer wish to receive communications, we will endeavor to correct, update, or remove your data upon request.

Rod’s Cycle & Auto LLC
Address: [Business Address]
Email: [privacy@yourdomain.com] (replace)
Toll-Free: [1-XXX-XXX-XXXX] (replace)

If you contact us directly via email, please include “Rod’s Cycle & Auto LLC” in your message..

Last Updated: October 2025